Hello.
Profile
My strength lies in being able to cover all areas of creative direction, content and brand strategy: I'm as comfortable giving art direction as I am delving into data or developing a campaign plan. I believe in a human-centric, results-driven approach, and thrive in multidisciplinary, fast-paced environments. And I'm not just here for the ideas: I work tirelessly to make sure brilliant creative sees the light of day and achieves what it set out to.
Experience
If creative strategy were a sports team, I'd be the all-rounder. I'm not a guru in one area, but pride myself on being able to work end-to-end on projects and bring disparate skillsets together to create something awesome. So far in my career I've built and led teams; worked as a journalist; created new products; crafted content and brand strategies for companies large and small; run more sprints and workshops than I can count; overseen and inputed into content production in just about every format.
I also played a key role in the US expansion of Investis Digital a few jobs back, and have helped the YouTube team at Redwood BBDO expand across multiple new workstreams globally.
While the projects I've worked on have ranged from household names like Heineken and Google through to starts-ups and individuals, what excites me is the opportunity to get under the skin of a brand and its audiences, unearthing the insights that can spark a creative solution and take something to the next level.
Skills
-
Creative strategy
-
Brand strategy
-
Content strategy
-
Copywriting
-
Workshops & sprint facilitation
-
Public speaking
-
Leading teams
-
Concept & ideation
-
Editorial process & governance
-
Pitching
-
Budgeting & planning
-
Digital marketing