Creating a modern brand for the world's oldest alcoholic drink
Gosnells of London
Gosnells
Research & workshops
Branding
Positioning
Messaging & tone of voice
Creative direction
Ongoing consultancy
Gosnells of London is on a mission to bring the world's oldest alcoholic drink to new audiences with its fresh, modern take on this honey-based beverage. But despite strong sales, the brand was struggling to stand out in a crowded craft beer market. Working alongside a graphic designer friend, I ran research, workshops and creative development to help Gosnells evolve its brand so that from messaging to packaging, this unique drink could hold its own.
Our research showed that although people loved the product once they tried it, its 'beer like' packaging, particularly the bottle and serve choice, was confusing potential fans. On the shelf, it looks like any other beer, when in reality, it's something completely different.
Working with the Gosnells team, we developed a new brand positioning and messaging platform. This was used as the basis for the development of new packaging and brand collateral, which included changing the bottle, serve size and introducing cans for the first time. The packaging development was completed by a third party owing to other commitments. However we provided creative guidance and support for this as well as ongoing web development and marketing strategy.
"Your work on this project was invaluable: the insights you uncovered and the ideas you developed were the perfect launch pad for us to take our brand to the next level"
Tom Gosnell, Founder & Owner